Funnels help you earn more per customer by showing extra offers AFTER they buy your main offer / frontend.
And the best part? Your customers don’t need to enter their payment details again when buying the upsells / downsells - they only need to click a button.
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Note:
- Upsell & downsell links only work AFTER customers buy the main offer, and only for 24 hours (clicking links without buying the main offer won’t work)
- Up to 5 levels per funnel (i.e. 5 upsells and 5 downsells)
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How the flow works (per level)
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After customers buy your main offer / frontend, they enter your upsell / downsell flow.
At each level, customers see an upsell first.
- If they buy the upsell → move to the next upsell level (if any)
- If they decline the upsell → move to THAT level’s downsell (if any)
- After the downsell (whether they buy or decline) → they still move to the next upsell level (if any)
When there are no more upsells left, they complete the funnel & go to the Thank you page.
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Examples
One level
After customers buy your main offer / frontend:
- Upsell → Buy → Thank you
- Upsell → Decline → (Optional) Downsell → Buy/Decline → Thank you
Two levels

Three - Five levels
Repeat the flowchart above until Level 3, 4, or 5.